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Wednesday, October 2 • 1:30pm - 2:15pm
How to Communicate Technical Topics to Non-Technical Audiences

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There’s a lot at stake. Transportation funding is at a crossroads. To make an impact, you must effectively communicate critical issues to elected officials, legislative staff, your staff or the public, but they have little time or background in the intricacies of transportation investment. You may only have one chance and it needs to go well.

Through this interactive workshop, you will discover how to reframe your approach to be relevant to your audience, how to use storytelling to be memorable and how to structure and design visuals for impact. To be an effective and unforgettable communicator, learn how to leverage research in neuroscience to enhance connection with your audience and stop “death by PowerPoint”.
Speakers
avatar for Shelley Row, P.E., CSP

Shelley Row, P.E., CSP

Leadership Consultant, Shelley Row Associates
Shelley Row is a recognized expert in transportation programs, management, and ITS. Ms. Row is widely-known within the transportation community for her leadership, vision and organizational skills as well as for her interpersonal communication and public speaking skills. She founded... Read More →

Wednesday October 2, 2019 1:30pm - 2:15pm CDT
Classroom 101
  Breakout, Track 2

Attendees (34)